People like playing with words … especially if they’re searching for a catchy name for a business that they hope will make their millions.
In most of these examples the “play” is produced by replacing a key word with one that sounds the same but is spelt differently – “barber” for “Baba” for example. The substitute word still makes sense, and points the reader to why it has been used.
It brings a smile to their lips, and it’s likely to leave a note in their memory.
It’s when we use the wrong word that we trigger confusion instead of humour. But that’s for another day.
Whatstheword 